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Never Too Young - Genevieve's story

The Never Too Young report was formally launched at Parliament in February 2026. Read the media release →

You're never too young

Anyone can get bowel cancer – at any age.

Every day in Aotearoa, nine people are diagnosed with bowel cancer – and three will lose their lives to it. It's New Zealand's second deadliest cancer, and it doesn't just affect older adults. Each year, around 350 people under 50 are diagnosed with early-onset bowel cancer.

The good news is that when it's found early, up to 90% of cases are curable – which is why awareness and early action are so important.

If something doesn't feel right, don't wait. Talk to your GP – you're never too young to get checked.

Check your symptoms

Rates are rising fastest in people under 50, yet many are diagnosed too late. If you notice symptoms, see your GP. If you feel unheard, seek a second opinion.

Check your symptoms

Never Too Young report

More than 400 New Zealanders shared their experiences to help drive change. Their stories reveal missed symptoms, delayed diagnoses, and the urgent need for earlier screening.

Read the report (opens in a new tab)

Help us advocate to lower the screening age

Every year of delay means more New Zealanders are diagnosed too late. It’s time to act – lower the screening age to 45 and save lives.

Add your voice

Real people. Real stories.

Every year, hundreds of New Zealanders under 50 are diagnosed with bowel cancer – each with their own story to tell.

Meet our Never Too Young ambassadors: five incredible people who've shared their journeys to help raise awareness, break stigma, and inspire others to take action.

Portrait of Genevieve

Genevieve

Genevieve was fit, active and teaching spin and Pilates when she was diagnosed with bowel cancer at 39. She’s sharing her story to remind others to trust their instincts, speak up and push for answers.

Watch Genevieve’s story
Portrait of Jo

Jo

Jo started noticing changes that didn’t feel right while juggling family life and a busy career. She’s sharing her story to remind others to trust their instincts and speak up.

Watch Jo’s story
Portrait of Barry

Barry

Barry was diagnosed with bowel cancer at 43 while building his career and raising a young family. He’s sharing his story to remind others not to ignore symptoms, no matter their age.

Watch Barry’s story
Portrait of Rebecca

Rebecca

Rebecca lost her sister, Aimee-Rose, to bowel cancer at just 32. She’s sharing their story to raise awareness and remind others that bowel cancer can affect young people.

Watch Rebecca’s story

Never Too Young ambassador

keep pushing for answers

Sua

Sua was diagnosed with bowel cancer at 46 after struggling to get answers about his symptoms. He’s sharing his story to encourage others to advocate for themselves and keep pushing for answers.

Watch Sua’s story
Never Too Young - Barry's story

You're never too young to be diagnosed with bowel cancer.

If something doesn't feel right, trust your instincts and talk to your GP. And if you've recently been diagnosed, are in treatment, or adjusting to life afterwards – we're here for you.

Just diagnosed?

A bowel cancer diagnosis can be a shock. Here's what to expect next, and how to find information, guidance, and support along the way.

We're here for you

If you've been diagnosed young, support is available. Connect with our nurse helpline, online groups, financial assistance, and free physio and counselling services.

Is it genetic?

Bowel cancer isn't always hereditary – but in some families, genetics can increase risk. Find out what to look for and when to get tested.